Fishbelly, makers of the Hawg Shad, Helix Buzz and Samurai TwinSpin lures will be introducing new lure designs for 2014, including new, select color / patterns that will be irresistible to bass and other species.
Over a decade ago, Fishbelly was the first company to introduce realistic hand poured soft baits to the United States fishing tackle industry. Inspired by original Japanese designs, the Hawg Shad and its sister designs over the years, the Kick-S Shad, Popper Shad and Gator Shad, catered to the demand of fishermen, especially in regards to colors that they pioneered to match the hatch, including names like: Ayu, Pearl-blue Minnow, Blueback Herring, Greenback Minnow, Silverside, Alewife, Marsh Minnow, Baby Rainbow Trout, baby Steelhead trout, Aji, Saba, Sanma, Bay Anchovy, Shad, Hitch, June Bug and baby bass.
The Helix Buzz buzzbait was very innovative, featuring the patented Helix blade design and eye-down presentation. In more recent years, the Samurai TwinSpin was the first spinnerbait with a tripe swivel configuration that delivers a full umbrella that flies through the water.
Fishbelly is definitely an original. Just as their lures imitate live bait, other bait companies imitate Fishbelly innovations.
So stay tuned, bass anglers, great bass lure designs are on the way.
